AARP talks about using social media to engage 50+. They are using relatable humor to increase engagement and further affordable healthcare goals. (Note: targeting moms because 60% of moms use social media to communicate with their kids vs 40% of dads).
My top session yesterday was about managing millennials. It turned into a discussion about millennials managing millennials since it was 95% millennials in the room. It was pretty interesting to see that we’re all sharing the same issues but here are some tips the speaker gave.
1. Understand age diversity. The mind set of each generation is completely different you need to be able to code switch as necessary
2. Offer life skills training. Millennials want to learn beyond the job skills. They want a lot of feedback as they received tons of inflated positive feedback growing up and want to grow and know that feedback will help. Business owners need to make sure managers have the proper time to spend on providing valuable feedback to millennials - a manager who could have managed 12 people before can probably only manage 6 millennials.
3. Engaged workforce. Great company have a 66% engaged workforce. This happen when employees can use their strengths every day. Encourage people to do one thing each day you’re good at.
4. Strengths based management. Everyone cannot do every job, make sure everyone is doing what they are best at. Get the most out of them while they are around and they will think highly of you when they leave. It’s ok to restructure things to allow people to do what they are best at. Some great questions to ask:
What makes a great day for you?
If you could get rid of 20% of your day, what would that be?
5. Finding a coach at work. This isn’t everyone’s strength, nor interest, and if a manager doesn’t have the time to be the coach, that’s ok. Millennials need to have someone they can go to. Offer millennials some wins in the first day; people aren’t staying at jobs for a pension, we need to hook them day one. By having an open communication with millennials about their bigger goals and what they are looking for in their next job, you have a better chance of retaining them because you know what they are looking for today.
6. Communication skills. Millennials are in one of their first jobs and may need training to understand when phone vs text is appropriate and when to own up to the mistakes they may have made.
BONUS! 7. After hours work. Build trust outside of the workplace. Connecting and crossing departments allows for better work, and by allowing them to play they end up being more engaged. Have the mentality of “you know what you need to do this week, and if fun in the middle of the day helps you get there, go for it!”
"To love what you do and feel that it matters - how could anything be more fun?"
Millennials as Supervisors : Strategies for Success
Alright, let’s do this. #sxsw
3D printed Oreos. Yes, please!
Wondering what to pack for SXSW? Here is my list of 10 essential items that make attending and surviving SXSW that much easier.
It’s time to act right, people. Every year, the growing number of people crowding downtown during South by Southwest Interactive brings a challenge: Can this many people mind their manners even in the face of long lines, sudden weather changes and free-flowing alcohol?
“Don’t keep your nose in your phone and ignore everyone around you!”
Want to see what we’re up to at SXSW?
Here’s a link to Allie’s schedule: http://schedule.sxsw.com/user_events/7ce3987fa5477c7545cc63da7a8a9f659f368ac0 (yes, she OVER starred but she’s just SUPER excited about all of the amazing speakers!!)
Watch out Austin… we’re coming for you! Mary and Allie are SXSW bound on Friday!
We are sad to end our #SXSW experience today but to conclude, we saw Jonah Peretti, BuzzFeed CEO and Founder talk about the next wave of innovation in media.
- Learn from the mormons - have an idea and a good way to share it
- Understand the platform - different content spreads on Google vs Facebook; know where your content should love
- The big shift to social is coming to advertising
- People love the Paris cafe - stay close to what makes us human; people want to laugh
- Social is a way of thinking - there are no tricks, you have to be human
Love the @postitproducts booth. #createbig #sxsw
Phil Libin #sxsw
Hearing from Phil Libin, Evernote CEO
Favorite @evite memories. #sxsw