Integrate Public Relations is off to Austin again and we invite you to follow along as our team takes on SXSWi 2014!

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Instagramming the News

Interestingly, we learned on Sunday that you used to have to check your phones in the airport in North Korea. There are no existing geo-tags in North Korea, so David Guttenfelder of the AP has begun using Foursquare to tag locations and has his guide translate them into Korean. 

During Hurricane Sandy, TIME sent five photographers into three different areas of the storm to photograph and capture the storm. Time allowed the photographers to upload directly to TIME’s feed, different from normal protocol. TIME ran both phone and camera photographs in their issue on the storm.

Few people are willing to start a revolution, so the world is your oyster if you do. Take the first step this week!


I don’t know much about art but I know what I like” is the most profound thing someone can say about art. The only wrong thing to say is to borrow from someone else’s opinion.

donttrythis #IEEEsavage

10 Best Practices for Quality Assurance

1. Identify key stakeholders from the beginning. 
2. Share the plan - must have holistic knowledge and shared expectations from the beginning. 
3. Address barriers to success - Facebook changes things all the time so plan for this or talk about it from the beginning. 
4. Don’t reinvent the wheel - brands are paying for unique experiences but leto’s be efficient.  
5. Proof of concept - mock up how something will look and get sign off before you get started so you can all remain on the same page. 
6. Match execution to strategy. 
7. Don’t over engineer, keep it simple. 
8. Don’t build until everyone is on board - the issue will come out so talk about it before
9. Don’t change your mind - change is a constant but remain committed to the goal 
10. Maintain. Maintain. Maintain. The end of the the project is not the end. 

Millennials tend to be quite ambitious and want manager roles much earlier in their career. So we need to give them new opportunities and more challenges on a more frequent basis.

Olivier Fleurot: CEO, MSLGROUP, Generation Mash-Up: Y Bother

If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather reach them to long for the endless immensity of the sea.

Antoine de Saint-Exupery, “Pimp Your Pitch”