Thrillist co-founder and CEO, Ben Lerer, speaks his mind on creating content (including advertising) for consumers that truly keeps them interested. Consumers win by having advertising that drives them, and Thrillist wins because they have created true, loyal consumers.
Another component: When Jackthreads was purchased in May of 2010, Lerer and his team were able to bridge the gap and convert Thrillist readers to Jackthreads buyers & vice versa — The need to work collaboratively was there AND it worked. Plus, when a great product is sold… Everybody wins!
— Contributed by Britney Munguia