Posts tagged celebrity brand

Bye Bye SXSW

Today’s our last day at SXSW interactive and this week has gone by FAST. I’m hitting the road back to Houston tonight with plenty of lessons learned and great information to bring back to our agency and clients alike. 

A few things I learned:

• In order to build a celebrity brand (or really, any brand) online, your brand must stay true to it’s authentic self. 
• There are currently 38,000,000 charity asks online each year.  That’s a lot of folks competing for fundraising dollars! 
• In order to find a Return On Investment for social media, you have to first know your goals.  If your goals include community building and engagement, than you can absolutely say, yes, there is an ROI in social media. 
• There’s no hiding things on the internet.  If your brand or (person) is willing to be online, you must be honest and transparent.  

For more lessons learned from the whole team, be sure to read back through the blog! 

— Contributed by Jenny Selber