Posts tagged integratePR SXSW

Mr. Duritz and Me

A true child of the 90’s, my favorite band ever, of all time, is The Counting Crows. I’ve loved them for the longest time, but because they so rarely tour in the southern states, have only seen them live twice. Miraculously, they are playing a free show at Auditorium Shores Friday, March 16th at 8:00 p.m. Even though I planned to be long gone from SX by then, I’ve decided to stick around and take in all of their grunge-y glory lakeside. Join me, won’t you?

— Contributed by Jessie Boone

Good PR helps bad books fail faster
Rusty Shelton, President of Shelton Interactive
We’ve really moved from a presentation to a conversation.

Andrew Wilson, EA Sports at “Digital Sports: Know More. Do More.”

— Contributed by Jenny Selber

One Key Thing I was really interested in going to this panel because the theme was that sports is a way to get people to come together even when they are disinclined to do so. The panel discussed the different programs that are in place around the world that encourage kids in disadvantaged countries to use sports that they already have a passion for -basketball in particular - as a vehicle to education. They touched upon the fact that these programs were sometimes approached as unwilling to recognize the problems in America. I spoke with the panelists afterwards about a class that I took during the spring semester of my senior year whose premise was that Jackie Robinson and baseball led the way for integration in American society. My one key thing from this panel was actually a quote from Alexis Wangmene: “Everybody has a will to do great. Everyone has the ability to change someone’s life. Sports is a venue for that good will to come out.”  I really enjoyed this panel, such interesting topics! Plus I got to meet Alexis Wangmene. Hook Em! — Contributed by Stephanie Ignacio

One Key Thing

I was really interested in going to this panel because the theme was that sports is a way to get people to come together even when they are disinclined to do so. The panel discussed the different programs that are in place around the world that encourage kids in disadvantaged countries to use sports that they already have a passion for -basketball in particular - as a vehicle to education.

They touched upon the fact that these programs were sometimes approached as unwilling to recognize the problems in America. I spoke with the panelists afterwards about a class that I took during the spring semester of my senior year whose premise was that Jackie Robinson and baseball led the way for integration in American society.

My one key thing from this panel was actually a quote from Alexis Wangmene:

“Everybody has a will to do great. Everyone has the ability to change someone’s life. Sports is a venue for that good will to come out.” 

I really enjoyed this panel, such interesting topics! Plus I got to meet Alexis Wangmene. Hook Em!

— Contributed by Stephanie Ignacio

Today, nerds run the world.

Jimmy Fallon on his excitement about being at SXSW, at “Digital Sport: Know More. Do More.” curated by Jimmy Fallon 

— Contributed by Jenny Selber

Use channels that you own to drive traffic to your social media channels. You have more control over the content and better ways to track your results.
— Miles Beckett, CEO EQAL

Mashable SXSWi House Party

Anyone else headed to the Mashable party tonight?  Unfortunately, the weather and my overall levels of exhaustion have kept me from attending as many after-parties as I’d like, but I’d love to make it to Mashable’s party tonight.  I’m secretly hoping Pete Cashmore will be around and open to an intro and a hug. 

Will I see you there? 

— Contributed by Jenny Selber

Transmedia

Yesterday, I had the pleasure of hearing several Bravo staffers including Tom Colicchio, Top Chef Head Judge, Andy Cohen, VP of Development and ‘Watch What Happens Live’ host, Dave Serwatka, VP of cross platform productions, Lisa Hsia EVP of digital media, and Aimee Viles VP of emerging media, discuss ‘transmedia’ and the way their network has successfully integrated messaging for one of their most popular shows across several different medias. ‘Transmedia’ was not a term I was familiar with, but once I heard a thorough explanation of exactly what it meant, I realized just how prevalent the concept is in a market so over-saturated with messages.

When deciding on a promotional strategy for the popular reality show, execs knew they needed to come up with a way to gain and retain viewers, but also to truly connect with their audience, bringing them right into the action and asking for their help with the voting process. Coupling the on-air episodes with the webisode series “Last Chance Kitchen”, where chefs who got the boot could compete to come back for another chance to re-join the cast, transmedia was born at Bravo. Hisa mentioned that 26% of total Top Chef viewers watched the web-based series, and that the highest rated episode of the entire season was when the winner was revealed before the finale.

In addition to these outlets, Bravo also took to social media to engage their growing audience, even hosting a live Twitter-based ‘quick fire challenge’ where @BravoTopChef followers could tell the contestants what they wanted them to cook via Twitter. Viles mentioned the next steps in transmedia for the network included content code creation by fans where viewers can see what their favorite Bravoleberties are doing and join in on the action digitally (this concept will roll out this summer during the next season of Real Housewives of New York).

Besides seeing Andy Cohen in person, this was an awesome panel with a ton of great information about this emerging media strategy. Were you there? What do you think about transmedia?

— Contributed by Jessie Boone

One Key Thing This panel was awesome, with lots of information! With two speakers from IBM I guess I wouldn’t expect anything else! Although I can’t say that there was one key take away for me, I would have to say that this was my favorite topic: “Corporations need to embrace existing culture. It’s important to recruit early adopters - those who are already socially active.” This really struck a chord with me because I have  a lot of friends that are still in school that have a passion for social media. I hope that corporations embrace this idea because I know most of them are scared that their professional inexperience may derail them from a job! As previously mentioned, this panel was full of great information. I’d be happy to explain and talk about everything I learned. Note share anyone? :) — Contributed by Stephanie Ignacio

One Key Thing

This panel was awesome, with lots of information! With two speakers from IBM I guess I wouldn’t expect anything else! Although I can’t say that there was one key take away for me, I would have to say that this was my favorite topic:

“Corporations need to embrace existing culture. It’s important to recruit early adopters - those who are already socially active.”

This really struck a chord with me because I have  a lot of friends that are still in school that have a passion for social media. I hope that corporations embrace this idea because I know most of them are scared that their professional inexperience may derail them from a job!

As previously mentioned, this panel was full of great information. I’d be happy to explain and talk about everything I learned. Note share anyone? :)

— Contributed by Stephanie Ignacio

I met a new friend during a panel who was using a Mophie juice pack. He told me that he hasn’t had to charge anything so far today! Even though I haven’t had a problem powering up, it would be great not to be attached to a wall! Seems like a great buy to me! — Contributed by Stephanie Ignacio

I met a new friend during a panel who was using a Mophie juice pack. He told me that he hasn’t had to charge anything so far today! Even though I haven’t had a problem powering up, it would be great not to be attached to a wall! Seems like a great buy to me!

— Contributed by Stephanie Ignacio