A true child of the 90’s, my favorite band ever, of all time, is The Counting Crows. I’ve loved them for the longest time, but because they so rarely tour in the southern states, have only seen them live twice. Miraculously, they are playing a free show at Auditorium Shores Friday, March 16th at 8:00 p.m. Even though I planned to be long gone from SX by then, I’ve decided to stick around and take in all of their grunge-y glory lakeside. Join me, won’t you?
— Contributed by Jessie Boone
Good PR helps bad books fail faster
Use channels that you own to drive traffic to your social media channels. You have more control over the content and better ways to track your results.
Anyone else headed to the Mashable party tonight? Unfortunately, the weather and my overall levels of exhaustion have kept me from attending as many after-parties as I’d like, but I’d love to make it to Mashable’s party tonight. I’m secretly hoping Pete Cashmore will be around and open to an intro and a hug.
Will I see you there?
— Contributed by Jenny Selber
Yesterday, I had the pleasure of hearing several Bravo staffers including Tom Colicchio, Top Chef Head Judge, Andy Cohen, VP of Development and ‘Watch What Happens Live’ host, Dave Serwatka, VP of cross platform productions, Lisa Hsia EVP of digital media, and Aimee Viles VP of emerging media, discuss ‘transmedia’ and the way their network has successfully integrated messaging for one of their most popular shows across several different medias. ‘Transmedia’ was not a term I was familiar with, but once I heard a thorough explanation of exactly what it meant, I realized just how prevalent the concept is in a market so over-saturated with messages.
When deciding on a promotional strategy for the popular reality show, execs knew they needed to come up with a way to gain and retain viewers, but also to truly connect with their audience, bringing them right into the action and asking for their help with the voting process. Coupling the on-air episodes with the webisode series “Last Chance Kitchen”, where chefs who got the boot could compete to come back for another chance to re-join the cast, transmedia was born at Bravo. Hisa mentioned that 26% of total Top Chef viewers watched the web-based series, and that the highest rated episode of the entire season was when the winner was revealed before the finale.
In addition to these outlets, Bravo also took to social media to engage their growing audience, even hosting a live Twitter-based ‘quick fire challenge’ where @BravoTopChef followers could tell the contestants what they wanted them to cook via Twitter. Viles mentioned the next steps in transmedia for the network included content code creation by fans where viewers can see what their favorite Bravoleberties are doing and join in on the action digitally (this concept will roll out this summer during the next season of Real Housewives of New York).
Besides seeing Andy Cohen in person, this was an awesome panel with a ton of great information about this emerging media strategy. Were you there? What do you think about transmedia?
— Contributed by Jessie Boone