Posts tagged integratepr

It would take more than 7 years to read the more than 25 million Wikipedia articles.
Mashable
SXSW Festival isn’t over quite yet! There’s lots of events, including music, that are going on all the way until Sunday night. For all those ladies who stayed in Austin for the madness, check out Refinery29’s Style-X Fashion Chic Shack! Enjoy free makeovers, DIY crafts and even a photo booth from noon to 8 p.m. on March 16 - 17! Click the link above to RSVP.

SXSW Festival isn’t over quite yet! There’s lots of events, including music, that are going on all the way until Sunday night.

For all those ladies who stayed in Austin for the madness, check out Refinery29’s Style-X Fashion Chic Shack! Enjoy free makeovers, DIY crafts and even a photo booth from noon to 8 p.m. on March 16 - 17! Click the link above to RSVP.

Can you believe this is how SXSW started? Pretty crazy!

Can you believe this is how SXSW started? Pretty crazy!

Two panels, One Key Thing

What do a shiny new pair of kicks and uber-elite fashion icon Karl Lagerfeld have in common? Besides being on the list of my favorite things, I went to two panels today that talked about each respectively and came out with the same key message.

The overarching theme for both was accessibility.

Sneakers have been a symbol of status for a long time. They meant that you could do something that only the fairly affluent could afford to do such as play racquetball or squash. It was essential for the growth of  the sneaker industry to be able to share its products with the masses. 

Lagerfeld’s unique aura of staying cool and aloof needs to evolve for the world that we live in today in which a brand must have a voice. By giving him a twitter account, we are allowing him to share his brand with the world.

While both are considered luxury items in their own right, in general sneakers and Karl stay within their own fields of work. Only SXSW could bring them together for me!

— Contributed by Stephanie Ignacio

Making A Blog Your Business

I’ve said it time and time again, but one of my favorite parts of my job is finding new blogs to read and starting out the first part of my day each morning with a quick scan of all of the newest posts. From food, to fashion and travel, to technology and PR industry info, I love it all. One of my favorite blogs (and a blog I used for inspiration to create my own personal site) is Cupcakes and Cashmere. Emily’s posts are beautiful and well-written, so I was thrilled to see her speak today and left with some great reminders about how to turn a blog into a business.

  • The goal of your blog should be to inspire others. Inspire them to cook, write, travel, think outside the box. Don’t make your blog a daily journal (who wants to read that?) but make it about the most inspiring parts of your life.
  • Whatever you are passionate about should translate to your posts. For example, don’t partner with a brand for your blog that you don’t actually use in your personal life. Write about brands, companies, people, things you love and make those your focus. 
  • Write as though you’re addressing friends. Make things conversational and direct.
  • Understand your value proposition. You might be great at content, but not so good at photos. Knowing what not to include is crucial.

Emily’s speech was definitely inspiring, and left me feeling much more knowledgeable about what can make a blog, and a brand, truly engaging and successful.

— Contributed by Jessie Boone

Be innovative. Don’t build a company, solve a problem.” #sxsw #youth
Shahed Khan, Director and Co-Founder of @Viatsik
You can’t sell yourself if you don’t understand your own value proposition.
Emily Schuman, Cupcakes and Cashmere
Britney, Jessie and Stephanie having fun at the Registrant’s Lounge across from the Austin Convention Center!

Britney, Jessie and Stephanie having fun at the Registrant’s Lounge across from the Austin Convention Center!

The Future of Music is Social

A few fun facts from the Turntable.fm panel today:

  • Most popular song: Lights by Ellie Goulding
  • The 7the most popular song: Never Gonna Give You Up by Rick Astley
  • First song ever played: Theme from Ricky, Gonna Fly Now

Most “lamed” songs:

  • Never Gonna Give You Up by Rick Ashley 
  • Friday by Rebecca Black
  • Scary Monsters and Nice Sprites by Skrillex
  • Lights by Ellie Goulding (Apparently, people are quite sick of this one) 

Are you surprised by these? Why or why not? Additionally, if you’d a user of Turntable.fm are you a fan of the music platform?

— Contributed by Britney Munguia

Staying Dry at SXSW Days one and two of the SXSW Interactive conference left most feeling more than slightly damp. I was able to keep dry with the help of my rain boots, Charles River and Longchamp bag. I’m sure that everyone’s SXSW Survival guide in 2013 will include a reminder to bring an umbrella or poncho! Above Jessie, Jenny and I snapped a quick picture in between running to panels.   — Contributed by Stephanie Ignacio

Staying Dry at SXSW

Days one and two of the SXSW Interactive conference left most feeling more than slightly damp. I was able to keep dry with the help of my rain boots, Charles River and Longchamp bag. I’m sure that everyone’s SXSW Survival guide in 2013 will include a reminder to bring an umbrella or poncho! Above Jessie, Jenny and I snapped a quick picture in between running to panels.  

— Contributed by Stephanie Ignacio