Posts tagged sxsw 2012

One of my favorite performance during the music portion of SXSW this year was Santigold! While I didn’t get to watch her at the Spin shindig, I DID get to watch her full set at Fader Fort. The backup dancers, the props, the energy… All of it was just oustanding! What was your favorite act this year? — Contributed by Britney Munguia

One of my favorite performance during the music portion of SXSW this year was Santigold! While I didn’t get to watch her at the Spin shindig, I DID get to watch her full set at Fader Fort. The backup dancers, the props, the energy… All of it was just oustanding!

What was your favorite act this year?

— Contributed by Britney Munguia

While venturing around Austin we came across this beautiful Leslie memorial at Red River and 7th Street. We’ll never forget you! Nor will the inhabitants of the beautiful city of Austin.

While venturing around Austin we came across this beautiful Leslie memorial at Red River and 7th Street.

We’ll never forget you! Nor will the inhabitants of the beautiful city of Austin.

SXSW Festival isn’t over quite yet! There’s lots of events, including music, that are going on all the way until Sunday night. For all those ladies who stayed in Austin for the madness, check out Refinery29’s Style-X Fashion Chic Shack! Enjoy free makeovers, DIY crafts and even a photo booth from noon to 8 p.m. on March 16 - 17! Click the link above to RSVP.

SXSW Festival isn’t over quite yet! There’s lots of events, including music, that are going on all the way until Sunday night.

For all those ladies who stayed in Austin for the madness, check out Refinery29’s Style-X Fashion Chic Shack! Enjoy free makeovers, DIY crafts and even a photo booth from noon to 8 p.m. on March 16 - 17! Click the link above to RSVP.

austinstatesman: Traffic around downtown is bad and getting worse, especially with people heading toward Auditorium Shores to catch the free SXSW show with The Shins. Here’s a map of road closures.

austinstatesman:

Traffic around downtown is bad and getting worse, especially with people heading toward Auditorium Shores to catch the free SXSW show with The Shins.

Here’s a map of road closures.

statesman.com

Can you believe this is how SXSW started? Pretty crazy!

Can you believe this is how SXSW started? Pretty crazy!

Bye Bye SXSW

Today’s our last day at SXSW interactive and this week has gone by FAST. I’m hitting the road back to Houston tonight with plenty of lessons learned and great information to bring back to our agency and clients alike. 

A few things I learned:

  • In order to build a celebrity brand (or really, any brand) online, your brand must stay true to it’s authentic self. 
  • There are currently 38,000,000 charity asks online each year.  That’s a lot of folks competing for fundraising dollars! 
  • In order to find a Return On Investment for social media, you have to first know your goals.  If your goals include community building and engagement, than you can absolutely say, yes, there is an ROI in social media. 
  • There’s no hiding things on the internet.  If your brand or (person) is willing to be online, you must be honest and transparent.  

For more lessons learned from the whole team, be sure to read back through the blog! 

— Contributed by Jenny Selber

Right now there are about 38,000,000 calls to action online surrounding fundraising.
Erin DeRuggiero at “Social Apps and Charitable Giving”
We’ve really moved from a presentation to a conversation.

Andrew Wilson, EA Sports at “Digital Sports: Know More. Do More.”

— Contributed by Jenny Selber

Today, nerds run the world.

Jimmy Fallon on his excitement about being at SXSW, at “Digital Sport: Know More. Do More.” curated by Jimmy Fallon 

— Contributed by Jenny Selber

Mashable SXSWi House Party

Anyone else headed to the Mashable party tonight?  Unfortunately, the weather and my overall levels of exhaustion have kept me from attending as many after-parties as I’d like, but I’d love to make it to Mashable’s party tonight.  I’m secretly hoping Pete Cashmore will be around and open to an intro and a hug. 

Will I see you there? 

— Contributed by Jenny Selber