Two panels, One Key Thing
What do a shiny new pair of kicks and uber-elite fashion icon Karl Lagerfeld have in common? Besides being on the list of my favorite things, I went to two panels today that talked about each respectively and came out with the same key message.
The overarching theme for both was accessibility.
Sneakers have been a symbol of status for a long time. They meant that you could do something that only the fairly affluent could afford to do such as play racquetball or squash. It was essential for the growth of the sneaker industry to be able to share its products with the masses.
Lagerfeld’s unique aura of staying cool and aloof needs to evolve for the world that we live in today in which a brand must have a voice. By giving him a twitter account, we are allowing him to share his brand with the world.
While both are considered luxury items in their own right, in general sneakers and Karl stay within their own fields of work. Only SXSW could bring them together for me!
— Contributed by Stephanie Ignacio